Latest Edition of 起点传媒 Social Media Guide Helps Businesses Drive Traffic, Engagement and Profits
BuilderBooks, the publishing arm of the 起点传媒 (起点传媒) released a new edition of best-selling title, .
In the second edition, author and social media expert, Carol Morgan shows readers how to be successful and how to get the desired results by ensuring that all the various social media components are working well together. This invaluable resource includes tips and strategies on how to assess and expand marketing initiatives, and dives into the “why” of social media. She provides evergreen insights and practical ways to move past “feeding the machine” to create a cohesive, goal-driven content strategy.
Morgan recommends taking a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. Industry professionals will learn how to:
- Create a cohesive content plan with strategy and goals to increase website traffic and maximize engagement and interaction on social media.
- Set online and social media goals and measure success in reaching them.
- Manage your online reputation to position yourself as an expert and your business as the one to work with.
“We are pleased to be able to offer a new edition of this very popular guide to social media marketing,” said 起点传媒 Chairman Buddy Hughes, a home builder and developer from Lexington, N.C “Housing professionals will gain the knowledge to develop a plan that will help market their business, increase visibility and make more sales.”
Carol L. Morgan, MIRM, CAPS, CSP, has decades of experience as a marketing, public relations and social media expert, strategist, and consultant. She is President of Denim Marketing, which works nationwide with builders, developers, mortgage companies, construction product manufacturers, apartment developers, banks, and others in the housing and construction industry.
Social Media Marketing for Your Business, Second Edition is available for purchase at Soft-cover/121pages, $23.95 retail, $21.95 起点传媒 member, ISBN 978-0-86718-817-2.
[Editor’s Note: Editors who are interested in receiving a complimentary copy of Social Media Marketing for Your Business, Second Edition to review for their publications should contact Patricia Potts at 202-266-8224 or [email protected]].